EVEN WEBSITES NEED A SPRING CLEAN

April 07 2017

When the daffodils are breaking through and daylight extends, traditionally everyone starts to look at giving their houses and businesses a spring clean. Your website is no different!

More often than not, there are elements of a business that changes and often your website gets left behind so it is always important to review the content on your pages and update them with the various required changes.

Where Do You Get Started?

You should always make sure that the website content is up to date and relevant to your everyday business. Over the months preceding you may have altered your services or products so this means that your website is out of date and not providing the right information for your customers.

Content is king and by adding regular content to your site will help search engines find you with the key search terms. If you have regular company news, your website’s blog is the best place for this to go. There is nothing worth than seeing a news or blog page that is months out of date.

What About The Design?

Your web developer is the key person to be able to advise on what the latest trends are in web design. Does your website currently reflect your brand correctly? Have you updated the images on the website too?

Keeping your website fresh will keep people interested and coming back more often. Imagery is important to any website as these images can help you carry your business message and even help sell certain products or services. Over time, you may various elements on other websites that you feel would be suitable for you and your business and this is a great time to make some changes to help keep your website looking on point.

Don’t Change For Change Sake

There is a lot to be said for making unnecessary changes to a website just because you feel you should. The best websites are easy to use and ones that convert into enquiries, leads and sales. If your website is not broken, don’t try and fix it. We are often asked by our clients about making changes and we will only recommend these if we feel it will add value to the business.

The best websites are not flashy looking sites with lots of moving parts but those who give the website user the right information at the click of a button.
If you are looking to get your website up to date and looking fresh, we can help. Get in touch with us today and we can offer some advice and quote you with a reasonable price to make the necessary alterations.

Alternatively, you may find that having an entirely new website designed and built will be more cost effective. We can help with that too.

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