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How to Design Your Website

These days, having a website is an essential part of any business operation. Not only does it give your customers easy access to learn more about you and the products or services you offer, but it can be one of the most powerful tools in driving conversions. That’s why when designing your website, you want to make sure that its page layout, content strategy and design elements are all optimised for maximum conversion rates. In this blog post, we’ll cover some tips on how to create an aesthetically pleasing yet effective site that will help increase your conversions quickly and effectively.

What to include:

A website should be designed to ensure maximum conversion rates from potential customers. Every website is unique, so the most effective design will depend on the product or service being sold. It is important for a website to be easy-to-navigate and visually appealing to grab a viewer’s attention and convince them to take the desired action. An intuitive call-to-action, such as “Buy Now” or “Find Out More”, should be implemented into the design of your website so that viewers understand what needs to be done in order to make a purchase. Additionally, incorporating high-quality images and short videos with relevant content will help pique visitors’ interest and draw them further into your site. Taking the time to create an attractive and effective website design can result in increased conversions and bring a business more sales over time.

Responsive Design is KEY:

Responsive design is increasingly becoming essential when it comes to designing a website. It allows users to browse the same page on different types of devices, regardless of screen size or resolution. How you choose to design your website will determine whether it looks great no matter what device it’s being used on, or if it’ll look like a mess depending how users view it from those devices. Essential components to consider for responsive design include fluid grids, flexible images and media queries. Each component provides their own unique benefit and set of insights for user navigation and experience. All together, when implemented correctly, you can create an effective website that is both engaging and aesthetically appealing regardless of device type or platform.

Don’t forget your CTA’s:

Creating a call to action (CTA) on your website can help guide visitors to take an intended action, leading to higher conversions and sales. When designing your website, it’s important to carefully consider the placement of CTA buttons. You’ll want them to stand out with a clear message and be placed in high-converting areas of your site. The best way to design effective CTAs is by testing a variety of placements, colors, images and language until you find what works best for maintaining user attention. Along with well-positioned visuals and concise descriptions, consider including helpful tools like auto-fill forms and hover messages that provide more information when clicked on. Additionally, indicate urgency with words like “now” or “limited time,” as this encourages users to act quickly and will ultimately lead to more successful campaigns.

If you’d like help with your Website Design or Conversion Rates, please contact me. You can also find me on Facebook!

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