When people think about growing their business online, they often focus on either “looking good” or “being found,” but the truth is, these two go hand in hand. A beautifully designed website that isn’t optimised for search engines won’t get seen. And a website that ranks well but looks outdated or confusing won’t convert visitors into customers. At Dog and Pig Design, I help businesses get both right, and here’s why it matters.
Design That Converts
First, let’s talk about design. A website is more than just a digital brochure—it’s a tool to engage visitors and build trust. Good design:
Makes your website easy to navigate, so visitors find what they need quickly.
Reflects your brand identity, giving your business a professional, cohesive look.
Guides users toward taking action, whether that’s filling out a contact form, signing up to a newsletter, or making a purchase.
When your website looks polished and functions smoothly, visitors are more likely to stay, explore, and take the actions that grow your business.
SEO That Gets You Seen
On the flip side, even the best website won’t help if nobody finds it. That’s where SEO—search engine optimisation—comes in. SEO ensures that your website shows up when people are searching for the products or services you offer. Key aspects include:
Optimising page titles, headings, and meta descriptions so search engines understand your content.
Using keywords naturally within your copy to match what potential customers are searching for.
Ensuring your website loads quickly and works well on mobile devices.
SEO is like a roadmap that guides new visitors straight to your website. Pair it with great design, and those visitors will actually stick around.
How Design and SEO Work Together
Here’s the really powerful part: design and SEO aren’t separate—they complement each other. For example:
Clear navigation and well-structured content help search engines understand your site.
Fast-loading, mobile-friendly designs improve both user experience and search rankings.
Engaging visuals, headings, and calls-to-action keep visitors on the page longer, signalling value to search engines.
When design and SEO work together, your website doesn’t just attract traffic—it converts it into real business results.
Start Growing Your Online Presence Today
At Dog and Pig Design, I take a holistic approach: creating websites that not only look great but are built to be found by the right people. Whether you’re thinking about a brand new website, a redesign, or just need some SEO tweaks, I can help your business shine online. Contact me today for a consultation and let’s turn your e-commerce aspirations into reality. You can also message me directly on Facebook!