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Should a Designer Create Content For Me?

So, you’ve finally decided to invest in a designer for your brand, but you’re not sure if they should also be responsible for creating content. This is a common concern among many business owners and marketers alike. But the answer isn’t always straightforward. It really depends on your unique needs and the designer’s skills. In this blog post, we’ll discuss the pros and cons of having a designer create content for you, and help you make an informed decision.

Pros of having a designer create content:

1. Consistent Brand Voice: When you hire a designer to write content for you, they will already have a deep understanding of your brand’s voice, message, and tone. As such, they can create content that perfectly reflects your brand without worrying about inconsistencies.

2. Time-saving: As a business owner, your time is valuable. Creating content takes a lot of effort and time, but it’s also something that your designer can do quite easily. With a designer on your side, you can focus on other essential aspects of your business while they take care of creating high-quality content for you.

3. Visuals and Written Content: The benefit of having a designer create content for you is that they bring not only writing skills but also visual design skills. Whether it’s designing a brochure, a landing page or a social media ad, they can ensure that the visual layout and textual content work together to achieve your desired results.

Cons of having a designer create content:

1. Limited Domain Expertise: While designers may have a good understanding of branding and design, they may not be experts in your business’s specific niche. In such cases, relying solely on your designer’s content can limit your brand’s ability to speak to its target audience.

2. Cost Implications: Hiring a designer who can also create content for you can mean increased costs since they will be taking on more work. You may need to re-evaluate your marketing budget to ensure you can afford the extra expense.

3. Different Priorities: Designers will naturally prioritise design over content creation. As such, they may not put as much time, effort, or thought into the written content as you would like.

Conclusion:

So, should a designer create content for you? The answer is, it depends. If you’re looking for a consistent and cohesive brand voice that reflects your personality, hiring a designer who can create content for you is a fantastic idea. However, if you’re looking for expertise in your specific niche or if you have a more significant role in content creation, it may be best to consider outsourcing to someone who has the necessary skills to meet your needs. Ultimately, choose what works best for your brand, and remember to communicate clearly with your designer about your expectations and priorities.

If you’d like to discuss updating your website with a more modern look and feel, please feel free to contact me or, find me on Facebook!

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