Skip to content

The Importance Of Analytics

Why You Should Use Google Analytics & Be Ready For Analytics 4!

As a website owner, it’s important to have an understanding of who is visiting your site and what they’re interested in. That’s where Google Analytics comes in. G.A is a free tool that provides website owners with valuable insights into their visitors. With Google Analytics, you can see things like how many people are visiting your site, where they’re coming from, what they’re looking at, and how long they’re staying. This information can be used to improve your website and make it more user-friendly. In addition, G.A can also help you track conversions and goals, so you can see how well your website is performing.

You can also use Analytics to see user journeys on your website to gain a better understanding of where users are dropping off. By seeing this information, you’ll be able to add engaging elements like call to action buttons to try and avoid users dropping off of your website without making an enquiry or purchase.

Google Analytics 4 – Incoming!

It’s worth mentioning, Google announced that Universal Analytics will officially retire and stop processing new hits on July 1, 2023. All websites have until that point to find an alternative for website analytics, that’s where Google Analytics 4 comes in!

Google analytics alternatives are out there of course, but Google is making things simple for you to stay with your current setup. Universal Analytics will be replaced by Google Analytics 4. After the official retirement date, you’ll have access to your previously processed data through UA for at least six months. You may need to make a few tweaks to ensure you’re ready for the switch over, if you’re unsure feel free to contact me, I’ll be happy to take a look and make sure your website is ready for the switch in 2023.

Setting up Analytics takes very little time and if you have a WordPress website there are various plugins you can download to walk you through the process! But, of course, if you’d still like a helping hand you can contact me, I’ll be happy to help and explain the benefits of using Analytics on your website!

Back To Top