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Improve Website Speed

With more and more customers shopping online, businesses are taking advantage by selling directly through their own website. However, in order to keep your visitors happy, you need to make sure you are offering a great user experience.

Most of us live busy lives and are constantly on the go, therefore when it comes to the loading speed of a website – many are becoming very impatient. A slow website speed has the potential to deter customers away from your business and they are likely to go and give their money to your competitors, something you definitely don’t want!

Over 50% of online consumers expect a website to load within 2 seconds or less.

What is Page Speed and why does it matter?

Essentially, page speed is how long it takes a browser to load a fully functional webpage. Websites that take a long time to load will often see a dramatic decrease in visitors and sales, whereas a fast-loading website will result in better conversions and a booming business.

Why is it so important?

First impressions count: Come on, we all make first impressions, don’t we? Your customers will too. Their first impression of your website will definitely be heavily influenced by your website speed and loading time. Most customers will make a quick judgement about a company depending on their experience using their website, and a good page loading speed will immediately build a strong first impression.

Some consumers also believe that fast loading websites are more professional and trustworthy, meaning they are much more likely to do business with you.

It can boost your Google SEO ranking: Your website speed has a big influence on your Goolge SEO ranking. Google wants to offer all of their users the best experience possible on the internet. So, they don’t want to direct any traffic to websites that take a decade to load!

They have confessed that they favour fast loading websites and introduced website speed as one of the key ranking signals in their algorithm update back in 2010. Simply put, it looks at the speed that your website takes to respond to visitor requests, such as switching pages, clicking buttons and checking out.

Google recommends that all websites have a loading time of less than 3 seconds, but I would certainly aim for quicker than that if you really want to climb the rankings.

Conversion rate: Every business wants more sales, right? There are many studies online that show a fast website speed has a direct influence on the conversion rate. Online consumers are much more likely to stay on a fast-loading website than a slow one, which ultimately results in higher conversions.

Decrease your bounce rate: A bounce rate is the number of users that don’t view more than one page on your website before leaving. This means that they land on your site and leave almost instantly, without taking any actions. If your website doesn’t load within a few seconds, most busy shoppers will just exit off the page and turn to a competitor. So, having a super-fast website will increase the chances of visitors staying with your business, shopping around and hopefully converting!

If you want to avoid your potential customers going over to a competitor’s website, you need to ensure that your page speed is super-fast. Good website hosting and an optimised backend are two main factors that affect your websites load speed. You want to make sure that you keep visitors on your website for as long as possible, as this will increase their chances of spending money with you and will also improve your Google search engine ranking.

If you’d like to improve your website speed, please get in touch.

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