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Why Your Website Must Be Responsive

Until a few years ago, a standard website was enough for any business. The majority of businesses used to be able to get away with a simple website consisting of a few pages, some contact information and an image or two. However, this is no longer the case. The online world is constantly changing and a standard website is no longer enough. Now, more than ever, people are accessing websites whilst on the go. Whether they are browsing during a commute to work or flicking through their smartphone at home, very few people still use a desktop to access the web. Therefore, directing customers to a basic desktop website is not enough.

Anyone who is accessing the website from a mobile device or tablet, which is the majority of customers, will notice a standard website falling short and a poor user experience is likely. Not only could this result in them clicking off your website, but it could direct them to a competitor business. Don’t make the mistake of assuming that having a basic website is enough, as having a responsive web design really is vital for a business of any size and type.

Why Are Responsive Websites So Important?

You are sure to know that more and more people are accessing the internet via smartphones and tablets, you probably do it a lot yourself. This is why it is extremely important for all businesses to have a fully responsive website. Businesses without a responsive website are likely to be overtaken by their competitors, regardless of whether you are a large brand or a small startup. Simply, having a responsive website makes you a lot more accessible.

  • Responsive Websites are Quicker and Easier for Users – Regardless of whether someone is heading online to find a specific product or to find contact details, or to simply browse what is on offer, a responsive website makes everything a whole lot easier. A responsive website will work perfectly on whichever screen a customer is using, meaning they get the ideal browsing experience each and every time. They aren’t at a disadvantage just because they are using a mobile phone or tablet. With a responsive website, quickly finding information and searching online is quick and straightforward.
  • Responsive Web Design Makes Getting in Touch Easier – It doesn’t matter what your business does, people will eventually need to get in touch with you for one reason or another. A responsive website makes this a lot easier. Instead of searching for a telephone number and manually entering the numbers, which is time consuming, a call can be made with one click of a button on a responsive website. With getting in touch that easy, there’s no reason for someone not to do it.
  • Responsive Websites Offer a Better User Experience – We have all used desktop websites from our mobile devices, and it is rarely an enjoyable experience. You will probably have noticed that images do not load correctly, text that doesn’t fit on the screen in the right way and a lot of scrolling is needed. In fact, using a standard website on a mobile phone usually requires a lot of zooming in and zooming out. It’s just not a straightforward or enjoyable experience, and it makes finding information tricky. With responsive websites, this is not the case. Everything on a responsive website fits to the specific screen it is being viewed on, regardless of size or device. This means every image, every piece of text and every page is the ideal size. People will always be presented with the optimum website, even if they are using a very small screen.

At Dog & Pig Design, I am on hand to create high quality, professional and bespoke responsive websites for any business. It doesn’t matter who you are or what you do, going without a responsive website should not be an option. Not only does a responsive website provide a better user experience for customers and potential customers, but it looks good on the business as a whole. It shows that you take your website design and development seriously. To find out more about website design and responsive websites, get in touch with Dog & Pig Design – and don’t forget, you can follow me on Facebook too!

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